I led the design of a welcome-journey email series for Taco Bell UK at Thesis, translating the brand’s bold, energetic personality into an engaging onboarding experience for the app and rewards program. Through dynamic layouts, lifestyle photography, and expressive iconography, the series highlights key benefits while reinforcing the thrill of exclusive offers and promotions.

The numbers don't lie – the email series was a huge success. Welcome Journey Free Taco offer performance in the first two weeks:

‍3060 redemptions
‍(+383% vs previous welcome journey weekly average)

17.8% redemption rate
‍(+19% vs previous welcome journey)

£11.5k offer revenue
‍(+352% vs previous welcome journey weekly average)

£37.5k revenue and 23% guests visited in following 7 days

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