I'm Abby Aarestad, a PDX-based creative director and design leader who enjoys building from the ground up and thrives in the messy middle – where ideas take shape, systems come to life, and teams hit their stride.
With over a decade of experience in the design industry leading creative teams, I’ve built my career around crafting visual stories that not only delight users, but drive measurable results.
I’ve led cross-platform campaigns for global brands including Taco Bell, Grammarly and Adobe, while mentoring designers through complex challenges to elevate work across the board.
Creating space for designers to do their best work, supporting growth, trust, and momentum as teams evolve.
Setting a high bar from early ideas through execution, with care for both the big picture and the details that make it feel complete.
Partnering closely with cross-functional teams to align vision, navigate complexity, and move ideas forward with clarity.
Bringing clarity to complex ideas through design, creating visual narratives that feel intentional, cohesive, and human.
Featured
Work
My latest projects and clients.
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